Our first acquisition!

Please welcome My Platinum Box (www.myplatinumbox.com) to the Voodoo family! In June, this health products and workout supplements site officially became our first full acquisition, with some much appreciated help from the Region-Free Titles team. We feel that this business has the potential to grow exponentially, especially considering the major subscription box craze right now and the dramatic growth of the supplement market. 

After much deliberation and many possible name choices, we plan to re-brand this business as StrongPack. Tagline: "Get Smart. Get Strong." We were looking for a name and image that would appeal not only to muscle heads but to other audiences as well, including potentially women.We feel that everyone can relate to the idea of strength. Some of our more wacky name ideas included buffstuff.com, fitsample.com, and even nastybox.com - glad we didn't go that route!

We hope to do more than just use real marketing to grow this brand - we hope to redefine it. It seems to us that one of the biggest missing links in the burgeoning field of supplements is trusted advice. Every product advertising how huge it will make you or how much more you will be able to lift after taking it, but very few can give any solid science behind that. This starts to get scary when you think that none of these products need to be approved by the FDA, and the fact that they are targeted to somewhat at risk populations (i.e., the young "meat head" that might abuse them, etc.). 

For this reason, we hope to the change the game. We want to become the trusted source of supplement and workout product advice and reviews. And we don't expect customers to take our word for it --we are already in the process of recruiting fitness experts to review every product that we provide for our customers. Thus the tagline: "Get Smart. Get Strong." We want StrongPack customers to get fit the right way - quickly but safely, and in a sustainable manner. 

We couldn't be more excited to bring StrongPack to life! Keep an eye out for a new site later in the fall!

And just because it is maybe the most beautiful thing in the world, check out the new logo that our man Milos (our secret weapon designer in Serbia) just put together! We asked for something that promoted both brains and brawn, and we think that the old-school, slightly hipster style of this logo fits the bill perfectly. We were astounded at Milos' ability to illustrate throughout the process (where do you think that I stole my Google+ icon from!). Great work Milos!